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About the
Project

My Perfect Failure is a podcast and digital platform dedicated to reframing failure as a catalyst for personal growth. I was brought on to bring this vision to life digitally—designing both a promotional website and a companion mobile app centered on self-reflection, resilience, and emotional wellbeing.

The app extends beyond podcast playback, offering tools, insights, and guided exercises to help users navigate challenges and grow through adversity. With a clean, calming interface and a strong focus on emotional UX, the experience encourages users to slow down, reflect, and turn difficult moments into meaningful breakthroughs.

  • Client
    MPF
  • Year
    2024
  • Role
    UX / UI
  • Platform
    Web / iOS / Android
  • Website
Image
MPF Logo Design

The
Result

While the full platform is still in development, early-stage usability tests and concept feedback have shown strong alignment with the intended emotional tone. Users highlighted the interface as “soothing,” “encouraging,” and “unlike anything I’ve seen in a self-help app.” The blend of personal storytelling and actionable tools resonated deeply with the test group.

This project showcases the impact of designing with empathy from the ground up. With an intentional focus on accessibility, tone, and micro-moments, My Perfect Failure is shaping into a product that supports users not just functionally—but emotionally—at the moments they need it most.

Learn how we designed a self-growth platform grounded in empathy—view the full My Perfect Failure case study.
View Case Study

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