Crumbcious Cookie Store

Crafting an eCommerce experience as indulgent as the cookies themselves, I designed and built Crumbscious’s Shopify store with a strong focus on usability, aesthetics, and conversion. From homepage to checkout, every touchpoint was refined to prioritize clarity, warmth, and ease.

By optimising navigation, enhancing product discovery, and tailoring the checkout flow, I created a journey that balances functionality with brand personality. The result: an experience that feels as smooth as it is sweet—inviting users to browse, crave, and buy with joy.

Since launch, the Crumbscious site has seen a significant boost in conversion rate—with bounce rates down and time-on-site up across devices. Mobile performance in particular improved, with smoother navigation and a faster checkout helping turn casual browsers into loyal customers.

Beyond metrics, the brand has received glowing feedback on the site’s joyful tone and intuitive flow. The Shopify build is easily maintainable and modular, allowing for seasonal drops, promotions, and future growth. The result is a store that doesn't just sell cookies—it sells the experience of delight.